Part of the DRP’s mission is to aggressively market the Detroit Region, so that we can land investments that grow jobs and help us achieve a brighter future. We recognized an opportunity to capture the extraordinary momentum currently happening and tell our region’s story in a new way. The “Get Here” campaign specifically targets key decision-makers that have a say in regional investment. Our message was heard in 20 states and six countries across the world, a huge step for our organization and our eleven regional partners.